Twenty-first century branding challenges everything we thought we knew about branding.
While brand-loyalty is growing, so is cynicism. Bringing a new brand to bare needs something more…
More than good design, more than appealing products, more than expensive over-hype.
A new brand needs to project a new way of looking at itself, the target demographic and the market segment.
So let's speak to the consumer in a way they have not heard before, it's time for some FUN!
Because the only thing most people really care about is what their hair looks like.
Original logo design, original 3D models created with Adobe Illustrator
Original 3D models created with Adobe Illustrator
Original 3D model created with Adobe Illustrator
Adobe Dimension 3D model and an original 3D model created with Adobe Illustrator
Product and packaging logo variants with consistent color staging
Adobe Dimension 3D model ~ Because the only thing most people really care about is what their hair looks like
An original calling card and book 3D models, A novel in the works about the crap that pushes your buttons
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The narrative speaks to the overwhelming evidence that everything we thought we knew about anything has
come into question. From the incomprehensible phenomenon of quantum particle behaviour to interpretation of
the inexplicable James Web telescope's images of the cosmos. It would seem reality isn't what they told us it
was. The big question is can we think for ourselves, or will we decide to let A. I. do that for us?